Five Ways Block chain Can Transform Search Marketing
Few technologies exist today that can massively influence
the marketplace and block chain is one of them. Ever since the block chain was
launched, it has got the attention worldwide. Block chain can change the whole
global market scenario. Although people say that its craze will fade away over
time, still it is growing faster. Presently, professionals from the search
marketing field are not aware of block chain technology, but in the future, it
will start dominating the digital marketing industry. In this article, we will
have a look at some ways block chain can transform search marketing in the
future.
What Is Search
Marketing
Search Marketing is an essential part of the digital
marketing strategy. It is an online marketing strategy to boost your online
traffic by using the free and paid approach to popular search engines. Today, a
billion of the population are engaged in the search engine, to get the
information they want. The information they search for is in the form of
queries like the best restaurant in the world, best tourist place and others.
Some people may be trying to search for specific products. Search marketing
allows your website to be visible on the first page of search engines like
google, bing, AOL etc. based on a specific query.
Blockchain Technology
Blockchain technology is an innovation in the field of
technology. This technology came into existence, when the first-ever
cryptocurrency, Bitcoin was launched successfully in the market. Traders can
buy and sell through cryptocurrencies from the ongoing crypto news. After the Bitcoin was launched, blockchain has gained a lot of
popularity among the tech-enthusiast, as it tends to change the whole market.
It is a decentralized, trustless, transparent publicly accessible ledger,
allowing users to quickly make transactions without relying on any third party
like banks and payment portals. Blockchain is an ever-growing chain of
immutable blocks, which cannot be tampered. Any change in the data stored will
be reflected in millions of computers worldwide in a blockchain network.
Ways Blockchain Can Transform Search Marketing
1.
Blockchain Will Effect Ad Payments
Blockchain will change the way advertising agencies pay
to search engines to market their products. Data companies like Google and
Facebook charge a significant amount of money from digital marketing companies
to run their advertisements on their web pages. These digital marketing
agencies use data to monitor the customer's buying behaviour. With the help of
blockchain technology, third parties will be eliminated, and everything will
get decentralized.
2
Transparency And Authentication
When you search for products in e-commerce portals like
Amazon, Flipkart etc. you have no idea about the manufacturing location and
quality of the product. These companies can provide false information about the
product. With the introduction of blockchain technology, people will know
exactly where the product was manufactured, the quality of soil on which raw items
were produced, This is important, as consumers today are showing more focus on
the quality.
3 Ad Transparency Will
Be Achieved
Blockchain can be applied to bring more transparency in
advertisements to win the confidence of consumers. For example, Unilever is now
teaming up with IBM on blockchain projects as they will be going to disclose
information about how and where they utilize the customer's data.
4.
New advertising ecosystems are springing up
Blockchain technology is influencing search marketing on
a large scale. It is helping the upcoming advertising agencies to grow. For
example, Ad shares are researching to provide a blockchain-based solution for
advertisements. As blockchain-powered applications become more common,
blockchain-friendly payment systems will increase in number.
5
Blockchain Will Innovate User Experience
Browsers using blockchain technology will enhance the
digital experience of the internet user. One such example is Brave which is
gaining popularity and getting much attention due to its privacy-respecting
browsing experience. Without blockchain technology, our current knowledge about
the marketing world is entirely useless, as blockchain has the potential to
provide more personalized user-experience which keeps us away from some typical
advertising gurus.
Blockchain-based browsers will provide users with ad-free
browsing experience changes in the future. As we know that every new technology
takes a long time to get 100% user acceptance and growth, blockchain technology
is still growing and will take a decade to grow to its full potential.
Final Words
In conclusion, we have seen five significant ways blockchain
can transform search marketing. A most important application of blockchain
technology is cryptocurrency. There are a lot of websites today, giving
information about the latest
crypto pricing. Today, search marketing
is a crucial part of digital marketing where the focus is given on marketing
through search engines. Search engines are important because people all around
the world generally use them to find information. With the help of blockchain
technology, search marketing will change as it will provide a more ad-free
browsing experience to internet users. Blockchain technology will help new
digital marketing companies to display their advertisements on the internet without
any expense as third parties will be eliminated. Finally, we can say that
blockchain will completely transform search marketing and will prove to be
beneficial for both internet users and digital marketing companies as well.
Author Bio
Hi, I am Sujit. I am a
passionate blogger and crypto admirer. I work for Cryptoknowmics which
is known for the best Top
cryptocurrency events
listing and latest airdrops. I like to find
and share new information across the web. You can follow me on Twitter and
Linkedin too.
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