How Identity Verification in Online Account Opening works?
How Identity Verification in Online Account Opening works?
With digital transformation and an increase in usage of
smartphones, people mostly prefer to do business online. Be it shopping or
banking, it is more convenient to sit home and do stuff without physically
visiting a bank or a store.
Owing to this increase in user demand, the businesses need to
adopt new technologies to facilitate customers and retain their customer base.
However, transforming the business online, especially the businesses involving
financial transactions is not a bed of roses.
Businesses will not only have to transform all their operations to
the digital platforms, but they will also face issues that are they are not
aware of. For instance, cybercrimes, credit card frauds, identity theft, and
many other similar issues that are very difficult to track.
To sustain customer
loyalty, businesses will need to make digital customer experience efficient and
security measures foolproof. This blend of enhanced customer experience and
security will guarantee a successful business venture in the digital world.
Digital ID verification is the key point for effective security measures. It
helps in the elimination of the cyber frauds. While conducting business online,
organizations have to verify that the digital identity of the person matches
their physical identity.
Here are key reasons
why companies should focus on Artifical Intelligence (AI) based ID
verification online techniques to
make a successful digital transformation.
To get rid of Flaws in Old Verification Methods
National Institute of
standards and technology no longer recommends traditional verification
techniques such as Knowledge-based verification. Knowledge-based verification
questions can simply be compromised. Especially, when intensive use of social
media makes personal information available publically.
Recent data breaches
from social media and usage of personal information for political purposes is
an alerting example. This means that personal information can easily be stolen
and used for malicious activities such as Identity theft or spoofing.
Moreover, answering
security questions every time can make customer experience a little tiresome.
Consumers might find it annoying to answer these security questions.
Online ID verification
techniques minimize all these risks by initiating real-time and fast
verification.
To Earn Customer Trust
The success of a
digital business depends on customer trust. Cambridge Analytica’s detraction
made it even harder for digital businesses to earn customer trust. A study
conducted recently found out that only 25% of customer believes that company
keeps consumer data protected. Building customer trust has become more
important as customer’s knowledge and concern over cyber theft increased.
Digital businesses
need to embrace ways that will help in securing consumer data. In addition,
they need to ensure real customers are taken on board while fraudsters are kept
at bay. Effective ID verification proofing techniques that use Artifical
Intelligence and Machine Learning techniques can assist in responding to these
objectives.
Not only these methods
make the security foolproof, but they also make the verification process fast
and seamless. AI-based Identity verification techniques such as liveness
detection, real-time OCR documents scanning helps in providing flexible and
simple customer experience. So, online ID verification can assist companies to
earn customer trust.
To Detect Fraudulent Activities and Transactions
The ID verification
process involves the use of public and private databases to confirm that a
person’s digital identity matches their physical identity. Organizations can
easily prevent fraudulent and criminal activities by a successful
authentication. By detecting fraudulent activities companies can prevent money
laundering, identity theft, corruption, and other crimes.
The latest ID
authentication services can help companies in the elimination of fraud. These
technologies use Artifical Intelligence and Machine Learning techniques to
authenticate customer identity. Some of the prominent verification techniques
include liveness facial detection, biometric identification, and
government-issued document verification.
Adapting to these
verification methods shows companies' commitment to protect customer data and
prevent fraud. Many online frauds like credit card theft, spoofing, identity
theft, money laundering, and others can easily be eliminated through the use of
these technologies.
Identity verification
is key in successful digital business transformation. Organizations that are
willing to transform business online needs to improvise and adopt state of the
art ID verification techniques.
Fraud detection
through these ID verification techniques is cost and time effective. These
authentication methods enable companies to perform secure online transactions.
Moreover, anti-spoofing techniques not only ensure a seamless digital
experience for customers, but they also make security reliable.
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