How to Start E-commerce Business in India?
The e-commerce
business is witnessing a huge growth in India, supported by Internet
penetration and the Smartphone market. The affordability of internet
connections has been a boon for the e-commerce industry, thus leading to
smaller retailers in ecommerce worlds as well. Market figures indicate that the
Indian ecommerce market is growing day by day.
Tips to start ecommerce business in India:
Making The Right Business Plan Over Time:
Since your e-commerce
business is through a website, never rush to create a website. By creating
a website in a low cost in a short period of time, you may not have the
opportunity to create a business-friendly feature, or you may find that your
website is at risk, or the features of the website may not be working properly.
Then there will be no way to leave the website and create a new one. So, take
the time, plan, not just today, plan what opportunities you want to bring to
your website in the future, and have the opportunity to do them in the future,
even if you don't create one now.
Website Selection Technology:
It's best to use
PHP technology to create a medium or large e-commerce website, but in that
case, do not create a website in RHP as it can be difficult to change and
maintain the website later and the security risk is high. If your business
model is similar to traditional e-commerce then CMS such as Magento or
OpenCart, and if your business style is a bit different than traditional
e-commerce, then a good framework such as Laravel or Codeigniter can be used to
create custom. Creating a website with these technologies makes upgrading and
managing your website much easier. Moreover, it is easier to find people
working in these technologies as compared to other technologies. These CMSs and
frameworks are also established as secure and reliable.
Plan The Design Of The Website:
When designing a
website you should keep in mind that the design is very nice, but there is no
use or complexity of additional colors. Besides, the whole online shopping
process is made very easy. With less clicks you can take your customer from
seeing your products to submitting orders and making payments, the acceptance
of your website will increase. The less information you have to type in the
registration or order form of your website, the more comfortable the customer
will be.
High quality image
will play the most important role in making your website attractive. The more
attractive the product images, banners and images used on the website, the more
attractive the customer will be.
Determining the Feature and Facility of the Website:
All e-commerce
websites have products, are shopping, can be paid online, delivery is also
available. So if you have only these, you can't specifically highlight your
e-commerce website to the customer. Some of the Unique Features and Facilities
You Want, Customers can shop online nicely, so keep a video of the shopping
process on the website if needed, so that you can get a better understanding of
how to shop when Customers first arrive.
Offer Discount Coupons to Customers:
After ordering,
help the customer to trust you with payment and order confirmation via mail and
SMS. Give the customer a point on his purchase, so that he can later receive
the product or gift from you instead. Take the customer's date of birth at the
time of registration and then send a gift on his birthday. You will see that he
has a special interest in your store. Turn on affiliate marketing.
Do Business Analysis:
When you are
running a business, you must have a digital system to analyze your business.
Without Business Analysis, you will never be able to do the right business
plan. Then you can better understand who is buying, why you are buying, where
you are buying, shopping is more and less. Based on this you can create product
and offer plans. Arrange for comments from visitors to the website. So you can
find out about the buyer's preferences and plan accordingly.
Better arrange customer support:
It is your
responsibility to assist Customers in all manner of shopping. The more support
you give to a customer, the more you wants to buy from your store. When
ordering, the customer should have a chance to talk to you, and learn about the
product or delivery - so make sure to chat on the website. Contact customer
immediately after order submission and help his order process be completed. If
the customer cancels the order after payment, arrange for his payment return as
soon as possible. You may be wondering, if you are not buying a customer, what
the loss is if you pay late payment. But if the customer gets a quick return,
you will find the courage and interest to order three again.
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