Let’s See Whether Bitcoin Can Enhance Digital Marketing
Bitcoin is a cryptocurrency that came into existence in the
year 2009, and since then it is gaining popularity. Many a blockchain magazine
are published today on Bitcoin. Earlier, people considered it as hype, but it
proved to be not. Today, the value of Bitcoin is continually growing and has
become the cryptocurrency with the largest market capitalization. Just as this
cryptocurrency is growing, the digital marketing industry is also progressing
from the past years. Digital marketing is helping almost all businesses to
improve their brand awareness and increase in sales. In this article, we will
see whether Bitcoin can enhance digital marketing or not.
Digital Marketing
Digital Marketing became popular in early 2009, and since
then, it has become an essential marketing strategy. It is the most recognized
technique used by companies to sell products and bring brand awareness to the
masses. Digital marketing consists of online marketing strategies like brand
promotions on social media, email marketing, social bookmarking, infographics,
blogging etc.
Bitcoin Can Enhance Digital Marketing Seems A Possible Thing
Several factors prove that if Bitcoin and digital marketing
merged, both will mutually benefit.
Cryptocurrency is still a new concept, and most of the
people are not aware of it. Digital marketing strategies used today can make
Bitcoin more accessible to them. Bitcoin uses innovative technology,
blockchain, which is pretty much secure than other technologies we use today.
Although Bitcoin has the potential to increase business profits, still many of
them are hesitant to adopt it because fiat currencies are dominating the
financial world.
Merits Of Bitcoin In Digital Marketing
Read more: The Effects Of Cryptocurrency Over Digital Marketing
Since cryptocurrency is a decentralized currency, using
Bitcoin as a payment method will also relieve these digital marketing companies
from third parties. The third parties, like banks and other financial
institutions, charge a hefty amount as a transaction fee. This can be lowered
with the use of Bitcoin as a transaction platform, as it makes the transaction
cheaper. Moreover, transactions with the help of Bitcoin are faster than the
traditional method we use today.
Data companies like google, facebook and Linkedin are some
of the essential marketing platforms digital marketing agencies use for paid
marketing and promotions. Marketing your products with the help of search
engines like google, AOL, yahoo etc. is called search engine marketing. Today,
we see a significant amount of google ads running in our web browsers. Search
engine marketing is a costly digital marketing strategy and requires a
reasonable budget. Moreover, Facebook and Linkedin also charge the right amount
of money for running your advertisements on its pages.
Read more: What is the Greatest Benefit to Bit coin And Crypto currency in General?
Read more: What is the Greatest Benefit to Bit coin And Crypto currency in General?
Bitcoin will cut these paid marketing expenses, as it will
eliminate these third parties. Digital marketing companies can put their
advertisements on the blockchain network, which will reduce the spending from
the part of third parties. With the use of blockchain technology, companies
will be able to approach customers without collecting the data from third parties
directly.
Demerits Of Using Bitcoin
If Bitcoin comes into the scene, it will be not easy for
digital marketing companies to collect customer’s data. They will have to
interact with the customers to fulfil their needs directly. Customers, on the
other hand, will come in power regarding who is going to serve them.
Although customers will be going to dominate here, we can
still see a positive side of it, as eliminating third parties will result in
building stronger trust between advertising agencies and customers.
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