The 5 Important SEO Techniques Of 2022 That You Need To Know

 


The fact that Google updates its search engine ranking algorithm almost 500 times a year - which means at least once every day! - makes one think keeping your SEO efforts uptodate can get difficult. Search engine optimization is a task that requires attention to detail, and a constant thirst to learn on an everyday basis. Only those SEO professionals who are dedicated to updating their skills and portfolio on a regular basis are proven to be successful in this field. 


While it is impossible to track all of Google’s search engine ranking updates, one should make it a point to follow the biggest SEO trends in order to be ahead of competition. Since most users do not bother going past the first page of search results on Google, it is imperative that companies put in a ton of effort to follow the trends that they possibly can. In accordance with GlobexOutreach, a popular SEO Agency, listed below are five important SEO techniques of 2022 that you need to know and follow:

  1. You need to understand your website’s core web vitals

Core web vitals is the newest buzz word in SEO language and is essentially a metric benchmark. Google has launched a new algorithm by the name of Page Experience that essentially ranks websites on the basis of their web vital scores. Core web vitals essentially are a set of metrics that measure website speed, stability and responsiveness. 


Certain core terms that you may come across while studying core web vitals include FIrst Input Delay or FID which measure web page responsiveness, Largest Contentful paint or LCP which measures page speed and Cumulative Layout Shift or CLS which measures stability. The ideal and average values for these measures are less than 100 ms for responsiveness, 2.5 seconds or less for speed, and less than 1 for stability. 

  1. Incorporate featured snippets 

Featured snippets, popularly known as the holy grail of search engines, essentially appear in position zero of search engine results or in the form of a box on the top of the page. While websites can’t really choose which of their content appears in a featured snippet, they can however optimize their web pages to ensure that some of its content appears in the form of a featured snippet. 



Certain measures that you can take include using long tail keywords, using questions in your content and as headings, and format wisely and include multiple paragraphs, lists and tables in your webpages.

  1. Apply the EAT principle

In order to achieve long term SEO success, you need to master the EAT principle which essentially stands for Expertise, Authority and Trustworthiness. It essentially measures a website’s value and reputation on the World Wide Web. Websites that rank high in all three characteristics of EAT, tend to be ranked higher on Google’s search engine ranking, and Google’s crawler gives established and trustworthy websites a higher ranking. 


In order to apply the EAT principle successfully, there are certain measures you can undertake which include asking customers for reviews, earn quality links, get mentions on public forums, and post case studies on your website. 

  1. Focus on fresh content 

Creating new and unique content is key to nailing your SEO efforts. While focusing too much on the technical aspect of SEO, marketers tend to lose focus on creating good content. Content is key when it comes to search engine optimization, and the fact that almost four million blogs are published daily on the web, marketers need to come up with new content on a daily basis in order to stay relevant. While creating new content, marketers should focus on page titles, headings, sub-headings, images and long-tail keywords.


While creating new content, marketers should overlook their directory of older content, and make an effort to constantly update their older blogs and bring them in line with current affairs and situations. Additionally, content with old publishing dates tends to leave a bad impression on website visitors. However, by seeing that content has been edited or updated recently, viewer trust is strengthened. You can start by doing a link audit and fixing any broken external links you may come across. Also, be sure to update internal links on your blogs as well.

  1. Spend some time on user experience

Google and its search engine ranking criteria are giving a lot of importance to user experience in the current climate. While core web vitals also focus on user experience, you should also focus on other aspects such as bounce rate, click-through rates and dwell time. The main goal here is to improve the experience of individuals who come on your website, and make them click on multiple web pages while ensuring that they spend some time on your website. 


In order to improve user experience, you should focus on certain aspects which include judging its mobile friendliness and web page responsiveness on mobile phones, how easy or difficult it is to navigate, web page speed, web page interactivity, and quality of content. By focusing on these aspects, you would be able to improve the user interface of your website and hence also improve your user experience. 


While working on your search engine optimization strategy can be time consuming and often confusing, by following the right measures and picking up on trends, one can ensure that they streamline their SEO efforts while making them much more focused. By doing so, one can ensure that they get the right results every time.


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