6 Trends That Defines the Future of Mobile Apps in 2020
The
traffic generated by mobile devices has skyrocketed and surpassed all other
channels like desktops in recent years. Every day, thousands of applications
are being developed and deployed into the market facilitating much of the
business processes. The spearheading trend towards app-ization has managed to
bring a revolution in the digital ecosystem. For instance, shifts from native
application development to cross-platform apps and web applications have led to
great advancements in the mobile industry.
There
are many factors involved in why the mobile app developed will continue to
progress in 2020. Check out the six trends that define the future of mobile
apps in the upcoming year.
Monetization
Mobileapps have led firms to achieve direct sales through video advertisements
appearing right in front of you as the app is launched. These apps serve the
purpose to convince the audience in purchasing the app and to portray that they
will get exactly what they see. Moreover, app purchase is the common trends of
the upcoming future allowing users to buy in-app features to gain premium
benefits. Furthermore, multiple payment gateways to make purchases have changed
user behavior almost instantly allowing transactions to be made by just a
single tap on the fingerprint sensor, offering full convenience and flexibility
to users.
Artificial Intelligence
AI has
continued to intensify and will continue to do so in the late future. It has
opened up pathways towards performing tasks that have changed the way we
perceive things. For instance, virtual assistants adopt this technology to help
users complete repetitive tasks more efficiently that has opened the
possibility to even automate an entire home with a single voice command.
Firms integrate AI strategies into their mobile applications to better
understand their customers. By understanding consumer buying behavior habits,
style preferences, tastes and much more can all be gathered together by AI
technology to better achieve conversions and boost brand recognition.
Cross-Platform
Development
Despite
developing apps separately, cross-platform has enabled the creation of apps by
having a single code base. It’s imperative for firms to not stick to targeting
users on a single platform but instead expand their customer base through
multi-platform development. As a result, this saves a significant amount of
time for developers to simultaneously develop apps without the need to rewrite
the entire code again. For instance, cross-platform tools such as xamarin and
react-native frameworks have resolved this issue. Cross-platform offers the
option to have multiple sales channels since firms now not only rely on a
single market to distribute applications.
Cloud-Based
Apps
There
are various reasons attached to adopting a cloud infrastructure such as reduced
operational costs, maintenance, increased productivity, and many others.
Cloud-based apps offer the advantage to directly fetch data in real-time over
the cloud that work great with mobile technologies such as native, hybrid,
cross platforms and progressive apps. One of the primary reasons for its
popularity is due to its cost-effectiveness to no on-premise storage space
needed. Moreover, it allows the simultaneous launch of both apps simultaneously
with the need to build the app only once. This is perfect for new startups who
aim to minimize costs by keeping all their data backed up to the cloud.
Chatbot Adoption
Nowadays,
firms are more inclined towards amalgamating Chatbots in their mobile
applications and websites instead of keeping user personnel. With the growth of
AI and machine learning have made Chatbots a cost-effective solution. Moreover,
gathering customer's insights has never been easy than Chatbots who are able to
gather massive information about the user’s taste and preference allowing for
anticipation for future product sales. The Chatbot has the possibility to run
daily tasks without a manual labor force that mitigates time consumption. With
intelligent Chatbots being adopted across different sectors, AI will soon bring
a revolutionary change in the way we achieve tasks through optimized processes,
significantly saving time and energy as well.
Augmented & Virtual Reality
Augmented
and virtual realities are one of the top-most trends that will be under the
spotlight for the upcoming years. They have entirely shaped the way
applications now offer to enhance and immersive experiences. Most firms focused
on android application
development services are
aware of the reaping benefits that AR and VR offer who spend a great deal of
work and time into integrating it in applications. They offer a way for
increased marketing opportunities to improve brand image, promote innovation
and differentiate you from competitors. AR applications have changed the way
people influence their buying decisions, for instance, IKEA AR app allows for
virtually placing elements in their home to check if it suits the surroundings
or not before making a purchase.
Concluding,
mobile app development seems to be everlasting trends that are rapidly
prevalent to expand for a number of years. Developers take mobile app
development as a career advantage to pursue and expand their knowledge base
consequently.
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