6 Trends That Defines the Future of Mobile Apps in 2020

The traffic generated by mobile devices has skyrocketed and surpassed all other channels like desktops in recent years. Every day, thousands of applications are being developed and deployed into the market facilitating much of the business processes. The spearheading trend towards app-ization has managed to bring a revolution in the digital ecosystem. For instance, shifts from native application development to cross-platform apps and web applications have led to great advancements in the mobile industry.

There are many factors involved in why the mobile app developed will continue to progress in 2020. Check out the six trends that define the future of mobile apps in the upcoming year.

Monetization

Mobileapps have led firms to achieve direct sales through video advertisements appearing right in front of you as the app is launched. These apps serve the purpose to convince the audience in purchasing the app and to portray that they will get exactly what they see. Moreover, app purchase is the common trends of the upcoming future allowing users to buy in-app features to gain premium benefits. Furthermore, multiple payment gateways to make purchases have changed user behavior almost instantly allowing transactions to be made by just a single tap on the fingerprint sensor, offering full convenience and flexibility to users.

Artificial Intelligence

AI has continued to intensify and will continue to do so in the late future. It has opened up pathways towards performing tasks that have changed the way we perceive things. For instance, virtual assistants adopt this technology to help users complete repetitive tasks more efficiently that has opened the possibility to even automate an entire home with a single voice command.  Firms integrate AI strategies into their mobile applications to better understand their customers. By understanding consumer buying behavior habits, style preferences, tastes and much more can all be gathered together by AI technology to better achieve conversions and boost brand recognition.

Cross-Platform Development 

Despite developing apps separately, cross-platform has enabled the creation of apps by having a single code base. It’s imperative for firms to not stick to targeting users on a single platform but instead expand their customer base through multi-platform development. As a result, this saves a significant amount of time for developers to simultaneously develop apps without the need to rewrite the entire code again. For instance, cross-platform tools such as xamarin and react-native frameworks have resolved this issue. Cross-platform offers the option to have multiple sales channels since firms now not only rely on a single market to distribute applications.

 Cloud-Based Apps

There are various reasons attached to adopting a cloud infrastructure such as reduced operational costs, maintenance, increased productivity, and many others. Cloud-based apps offer the advantage to directly fetch data in real-time over the cloud that work great with mobile technologies such as native, hybrid, cross platforms and progressive apps. One of the primary reasons for its popularity is due to its cost-effectiveness to no on-premise storage space needed. Moreover, it allows the simultaneous launch of both apps simultaneously with the need to build the app only once. This is perfect for new startups who aim to minimize costs by keeping all their data backed up to the cloud.

Chatbot Adoption

Nowadays, firms are more inclined towards amalgamating Chatbots in their mobile applications and websites instead of keeping user personnel. With the growth of AI and machine learning have made Chatbots a cost-effective solution. Moreover, gathering customer's insights has never been easy than Chatbots who are able to gather massive information about the user’s taste and preference allowing for anticipation for future product sales. The Chatbot has the possibility to run daily tasks without a manual labor force that mitigates time consumption. With intelligent Chatbots being adopted across different sectors, AI will soon bring a revolutionary change in the way we achieve tasks through optimized processes, significantly saving time and energy as well.

Augmented & Virtual Reality

Augmented and virtual realities are one of the top-most trends that will be under the spotlight for the upcoming years. They have entirely shaped the way applications now offer to enhance and immersive experiences. Most firms focused on android application development services are aware of the reaping benefits that AR and VR offer who spend a great deal of work and time into integrating it in applications. They offer a way for increased marketing opportunities to improve brand image, promote innovation and differentiate you from competitors. AR applications have changed the way people influence their buying decisions, for instance, IKEA AR app allows for virtually placing elements in their home to check if it suits the surroundings or not before making a purchase.

Concluding, mobile app development seems to be everlasting trends that are rapidly prevalent to expand for a number of years. Developers take mobile app development as a career advantage to pursue and expand their knowledge base consequently.