Ways to Detect AdBlock Users on Your WordPress Website & Blog
Advertisements serve as one of the major sources of
revenue for websites and blogs. Almost all webmasters and bloggers depend on it
to meet their targeted revenue goals.
With that said not all visitors to a website or
blog like viewing ads in the same way. It is estimated that almost 47% of users
use some kind of Adblocking software on the internet. They activate such
software on their computer as well as mobile devices.
Most users do it with the view of removing clutter
while scrolling or viewing a website based on custom WordPress theme development. They
believe ads not only leave a website cramping for space but also slow it down.
Such users are called Adblock users. Even if a few
of such users come to your website and are successful in blocking the ads
throughout their browsing session, your revenue for that duration can go for a
toss. Things can go awry if this goes unchecked over a while.
Detecting Adblock users and communicating them to
deactivate their software is the best way to prevent the revenue potential of
your site or blog from a free fall. Given the plethora of options available to
users, some of whom use sophisticated applications, this can be a challenging
prospect. But by knowing the right methodology, you can accomplish this task
with finesse.
Are you a WordPress blogger or webmaster seeking ways to
cut down the losses to your blog or site income? If yes, then you have come to
the right place. In this post, we will list a few ways by which you can keep
Adblock users from impacting your revenue negatively.
Ways to Track Adblock Users on a
WordPress Website or Blog
Because advertisements serve as the main source of
revenue for webmasters, the latter is keen to have them up and running
throughout a visitor’s session. This was a lot easier in the past as there were
only a few options back then. But the emergence of software and tools to
prevent adverts from showing up has made it an uphill task.
What can one do to bypass this situation? As a
webmaster, you can either adopt a passive approach or an aggressive one.
In the passive approach, you can appeal the
visitors to whitelist it so they view the banners as long as they stay on your
site.
Another way to go about it is to prevent users from
viewing your web content as long as they do not whitelist your website on their
tool. Known as the aggressive approach, it oftentimes leads to mixed results.
While it may be effective with some users, it can backfire when pursued with
users who are hell-bent on circumventing the ads on your website.
The passive approach is much better than the other
one. It will help you achieve your objective without antagonizing the traffic
on your site. Given below is a handy list of some ways to go about it.
- Employ
OptinMonster
While there is no dearth of options of software for
the generation of leads, it takes some thinking and research to spot the best
one. OptinMonster tops the list among the leading options in this regard.
Nothing converts your potential clients to regular ones, as this program does.
It supports opt-in campaigns for visitors to a
website who have downloaded and activated uBlock Origin, Adblock, and Adblock
Plus software on their devices.
To reap the benefits of OptinMaster plugin, you
need to go premium and enable it on your website based on WordPress web
development.
- Utilize
the Adblocking Detection Feature of AdSanity Plugin
AdSanity is one of the recognized names that enable
webmasters to detect devices with Adblocking software and prevent them from
accessing their website until it is deactivated. The “Promotion Block
Detection” option of the software, which is a paid feature, enables webmasters
of a WordPress website to skillfully perform the task.
Operating this intuitive tool is simple and easy.
All you need to do is download the plugin and then activate it. Thereafter, you
need to turn on the option to detect Adblock software. But before trying out
the features of the plugin, you need to subscribe to it as it is paid software.
- Make
the most of the free features of deAdblocker
If you have been looking for a free experience to
find a solution to overcome the adblocking ordeal, then deAdblocker is your
best bet.
But you will only be able to flash a warning to
users with Adblock software on their devices. Thereafter, it is at their
discretion to either activate or deactivate the software on their device.
Conclusion
These are some of the tried and tested methods to
prevent Adblock software from hitting the revenue from ads on your website.
Additionally, you can also think about other options like offering premium or
sponsored content on your website. This will allow you to absorb the loss of
revenue due to the obstruction of ads on it.
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